I think Dove's Real Beauty campaign is a wonderful idea. With all the media telling girls how they should look, it's nice to have something show them what true beauty is. It's about time someone took the time to try and change the minds of young girls and how they feel about their body. The media has such a strong impact on people, and especially young girls. Dove tried to use the powerful media to their advantage. They created a few videos trying to send the message that true beauty is however you are, and you should be happy with yourself. The Axe Campaign on the other hand isn't trying to send the same message. I didn't find this ad offensive and I don't think many girls would. Axe is just exaggerating about how nice their product is. I didn't find it disrespectful nor did I think it was sending a bad message. I thought it was just a simple commercial that tried to tie promoting their product, and making the commercial humorous. I thought this commercial was quite funny, and I don't think they were being offensive or crossing boundaries.
I don't think the "Parent" company is responsible has for making all of their sectors have the same values or beliefs. Although they
are the same company, Dove and Axe are two different brands. Their job is to promote their products as best as they can. This may include having extreme humorous commercials or True Beauty campaigns. They just want to sell their product. I don't think Axe is sending a bad message when it comes to the way girls should look. They just wanted to have a commercial appealing to most viewers. So in this way, Axe and Dove aren't really on opposite ends for values and beliefs. I think that both brads are just doing their jobs, and the Parent company isn't responsible for changing them.
hey Kyle!
ReplyDeleteI agree with your post, I think that dove is actually making an effort to their company because their products actually helps the people who buys their product and it actually works on their body or faces. On the other side, I think that axe is not making that much effort I think that their telling other a wrong message because in some commercial that they show they said how if they use their spray, more girls will chase them and I think that's not true, I think that most girls thinks that the smell is way too strong. But overall, I agree with your post.